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6 Reasons Why Local Media Advertisers Should Not Fear the DVR
Television is still an effective medium for local media campaigns, despite increasing DVR usage. The talk for the past few years has been about how the Digital Recording Device (DVR) will kill...
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How to Reach Baby Boomers: Exploring their Social Side
Baby Boomers are the fastest growing segment in social media. Tips on using the right media mix to reach this important target audience. When you begin building a media plan for a 50+ demographic you...
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Facebook Targeting Options to Include in Your Local Media Campaign
Consider your Facebook advertising strategy and targeting options before placing your next local media campaign, to maximize effectiveness and ROI. Facebook continues to update their advertising...
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4 Ways to Incorporate Social Media into Your Local Media Campaign
Use your local media campaign to create more brand ambassadors on social media as well as increase sales. As we discussed in a previous article, consumers respond to social media prompts included in...
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